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TikTok is introducing a new feature that allows them to reduce the volume of AI-created content appearing in their feeds. This initiative comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by recent content generation software.

The Broader AI Trend

Studies have shown that approximately one in 10 of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from digital art to educational videos, and we aim to offer the community the power to increase or decrease of that, according to their own likes,” stated a platform representative.

Scale of AI Content

The service announced that there are now over a billion videos on its service labeled as AI-generated. In total, over 100 million pieces of content are submitted to the service every day, making AI-generated material a minor percentage of its complete catalog.

How to Adjust Settings

Viewers will be in a position to limit or boost the volume of AI content they see by using the “manage topic” setting in the platform and picking “AI-generated content”. Further subjects that are already be adjusted under the tool cover news, clothing, beauty, and dance.

AI Disclosure Rules

Its policies require creators to label “realistic” AI-generated content, and it prohibits harmful fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be removed under its community policies.

Additionally, the app will now attach an AI-generated tag to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is aimed to stop users from attempting to circumvent the labeling process.

Responsible AI Funding

The platform is also launching a two million dollar AI literacy fund for specialists and groups to develop informative material about ethical AI use. This project will assist educational bodies specializing in educating computer science.

Platform Protection

The platform has supported its moderation strategy, amid discussion over plans to lay off numerous content moderators in the UK. It is planning to cut hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.

A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content prior to it is viewed by people. TikTok announced a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its automated systems.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”